What Does Product-Led Growth Mean?!

How'd You Do It? - Episode 7

About this webinar (35 minutes)

Ramli John is the Managing Director at ProductLed and author of EUREKA — a book about onboarding new users and turning them into lifelong customers. He's worked as a developer and marketer, and specializes in product-led growth.

In this webinar, Ramli shares:
  • What product-led growth is and common hurdles with implementing this strategy
  • Things that are important to look out for in a product led organization, like Product Qualified Leads
  • Freemium vs free trial, what's better?
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Your Presenters

Melissa Kwan
Cofounder & CEO
eWebinar
I was drowning for years in repetitive sales demos, onboarding, and training webinars while building my previous tech company.
After that company was acquired, I decided to finally solve the pain of doing the same webinar over and over.
eWebinar is the product I always wish I had.
Our mission at eWebinar is to give people back their time, and I'm excited for you to give our product a try so you can experience that freedom for yourself.
Ramli John
Managing Director
ProductLed
Ramli John is the Managing Director at ProductLed and author of EUREKA — a book about onboarding new users and turning them into lifelong customers. A trained developer, he has worked with a number of SaaS startups, a path which led him naturally to marketing. Along the way, he identified a common hole in SaaS brand’s customer acquisition strategies — and set out to mend it. The strategies he’s since developed are changing the game in product-led growth.
  • Melissa Kwan
    Cofounder & CEO
    eWebinar
    I was drowning for years in repetitive sales demos, onboarding, and training webinars while building my previous tech company.
    After that company was acquired, I decided to finally solve the pain of doing the same webinar over and over.
    eWebinar is the product I always wish I had.
    Our mission at eWebinar is to give people back their time, and I'm excited for you to give our product a try so you can experience that freedom for yourself.
  • Ramli John
    Managing Director
    ProductLed
    Ramli John is the Managing Director at ProductLed and author of EUREKA — a book about onboarding new users and turning them into lifelong customers. A trained developer, he has worked with a number of SaaS startups, a path which led him naturally to marketing. Along the way, he identified a common hole in SaaS brand’s customer acquisition strategies — and set out to mend it. The strategies he’s since developed are changing the game in product-led growth.

About this series

In this interview-style webinar series, Melissa Kwan, Cofounder and CEO of eWebinar, speaks with other entrepreneurs and leaders who have been successful at accomplishing something great and asks them, "How'd you do it?" Listen as Melissa's guests generously share their journeys, what they've learned along the way, and advice on all things business and life.